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传播学视野下音乐生态的娱乐幻象
引用本文:王超. 传播学视野下音乐生态的娱乐幻象[J]. 吉首大学学报(社会科学版), 2008, 29(5): 98-102
作者姓名:王超
作者单位:(兰州大学 新闻传播学院,甘萧 兰州 730020)
摘    要:提供娱乐休闲以及情感慰藉是作为大众文化形式的流行音乐的一种功能和职责。而问题在于人们过多地表现了对其娱乐性与工具性的狂热,却忽视了其精神性存在。同时,政府规制缺乏和市场失灵将不可避免地使商业趋利中的负面元素渗入音乐传播的全部过程,致使受众对流行音乐本身也产生了误解,娱乐性的元素被抽取并加以放大,音乐-流行音乐-娱乐三者的界线愈加模糊。媒介素养教育的意义就在于,培养大众善用媒体、对广在的娱乐和音乐信息保持独立思考及选择判断的意识与能力,杜绝庸俗性,规制娱乐性,促使人真正体验到音乐的美。

关 键 词:音乐传播  大众传媒  后现代主义  流行音乐  媒介素养  

The Entertainment Idol of Musical Ecology under the Perspective Mass Communication
WANG Chao. The Entertainment Idol of Musical Ecology under the Perspective Mass Communication[J]. Journal of Jishou University(Social Science), 2008, 29(5): 98-102
Authors:WANG Chao
Affiliation:(School of Journalism and Communication, Lanzhou University, Lanzhou, Gansu 730020, China)
Abstract:It's the function and duty of pop music to provide entertainment and emotional comfort.However, more passion is given to its entertainment function and its spiritual existence is ignored.Meanwhile, lack of regulation of the government and the malfunctioned market also add negative elements to the whole process of music communication, causing misunderstanding of the audience to pop music itself as well as the difference between music, pop music, and entertainment.The significance of the education of media accomplishment is to teach the mass audience to make proper use of media and keep an independent thinking before entertainment and music information, so that philistinism could be rid, entertainment regulated, and music really enjoyed.
Keywords:music communication  mass media  post modernism  pop music  media accomplishment
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