| 新建本科院校招生吸引力与顾客选择研究 |
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| 引用本文： | 秦琴,周振海,魏得军.新建本科院校招生吸引力与顾客选择研究[J].北京航空航天大学学报(社会科学版),2015(3):112-115. |
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| 作者姓名： | 秦琴 周振海 魏得军 |
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| 作者单位： | 北京航空航天大学 公共管理学院,北京,100191;防灾科技学院 高等教育研究所,河北 三河,065201;防灾科技学院 招生就业处,河北 三河,065201 |
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| 基金项目： | 中国地震局教师科研基金资助项目(20110133)；中央高校基本科研业务费青年教师资助计划(ZY20140219)；河北省社会科学基金资助项目 |
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| 摘 要： | 新建本科院校是中国一个特殊的高校群体，在高校“生源危机”逐渐到来并形成新形态竞争压力下，新建本科院校的发展存在自身难以克服的困难，但又拥有其独特的发展潜力。在中国目前经济社会发展、产业结构升级调整的形势下，新建本科院校应化发展矛盾为动力，提升核心竞争力与招生吸引力，无论是从高校内部治理层面还是国家招生制度改革方面都应有所突破。
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| 关 键 词： | 新建本科院校 生源危机 核心竞争力 招生吸引力 顾客选择 |
Research on Newly-built Colleges and Universities Enrollment Appeal and Customer Choice |
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| Qin Qin,Zhou Zhenhai,Wei Dejun.Research on Newly-built Colleges and Universities Enrollment Appeal and Customer Choice[J].Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition),2015(3):112-115. |
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| Authors: | Qin Qin Zhou Zhenhai Wei Dejun |
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| Abstract: | Newly-built colleges and universities are a special group in China.Under thecompetitive pressureof the“enrollment crisis”, these colleges and universitiest have their own difficulties to overcome.However, they also have unique potentials for growth.With economic development and upgrading and adjustment of industrial structure in Chi-na in recent years, the newly-built colleges and universities should focus on how to turn the disadvantages into advan-tagesand enhance their core competitiveness and enrollment appeal.Breakthrough should be made both inside the uni-versities and in the national enrollment system. |
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| Keywords: | newly-built colleges and universities enrollment crisis core competence enrollment appeal customer choice |
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