湖南旅游精品线路开发探析

目前旅游市场竞争激烈，湖南旅游业要在竞争中生存与发展，就必须实施旅游名牌战略，开发有湖南资源特色的精品线路，这是适应市场竞争，确立湖南旅游业整体形象，正确引导投资方向，有效利用与保护资源的需要。发展湖南旅游精品线路的对策应是强化精品意识；树立品牌兴业的思想；加大资金投入，做好宣传促销工作；开发优先产品，突出重点发展战略；依托费源特色，走有湖南特色之路；提高服务质量，发挥旅游精品线路的功效；完善发展机制，提供良好的发展环境。

An Analysis of Hunan's Excellent Tourist Routes Exploration

Nowadays the competition for tourist market is very sharp.Hunan's tourism must execute the strategy of famous brand and explore excellent routes with characters of Hunan culture in order to survive and develop in the competition. These are needs of adapting the market competition, establishing the image of Hunan's tourism, leading the investment correctly, utilizing and protecting natural resources effectively. So we must analyse how to design, compose, promote and explore Hunan's excellent tourist routes, put forward some countermeasures to develop Hunan's tourism.