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Changing project business orientations: Towards a new logic of project marketing |
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| Authors: | Anne Jalkala Bernard Cova Robert Salle Risto T. Salminen |
| Affiliation: | 1. Department of Industrial Management, Faculty of Technology Management, Lappeenranta University of Technology, P.O. Box 20, 53851 Lappeenranta, Finland;2. Euromed Management & Visiting Professor, Bocconi University Milan, Domaine de Luminy, BP 921, 13288 Marseille Cedex 9, France;3. Marketing Department, E.M. Lyon Business School, 23, Av Guy de Collongue, BP 174, 69132 Lyon Business School, Ecully Cedex, France |
| Abstract: | |
| Keywords: | Discontinuity Orientations Project marketing Project business Solutions |
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