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A multi-layered approach to CRM implementation: An integration perspective |
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| Authors: | David J. Finnegan Wendy L. CurrieAuthor Vitae |
| Affiliation: | Warwick Business School, University of Warwick, Coventry, CV4 7AL, United Kingdom |
| Abstract: | |
| Keywords: | Systems integration CRM strategy CRM implementation Interoperability Interdisciplinary Cultural integration User integration Business process mapping Process integration Change management |
| 本文献已被 ScienceDirect 等数据库收录！ | |