国家形象的视觉呈现与传播策略：以国家形象片为例

国家形象的塑造,固然与一个国家的＂硬实力＂（如政治、经济、军事等）与＂软实力＂（如文化艺术、思维方式、行为方式等）有着密切关系,更与其作为重要的视觉呈现与传播的国家形象片的拍摄与传播密切相关。国家形象片作为一个国家＂硬实力＂与＂软实力＂的综合,几乎成为当下各国塑造国家形象的重要方式与策略。以中国国家形象片为例,对中国国家形象塑造实践上的视觉呈现规律与传播策略进行分析与研究,以期为当下国家形象塑造的研究提供新的视角与思考。

Visual presentation and communication strategy of national image： taking the film of national image as an example

The national image doesn’t only have relationship with the hard power and soft power of the country,but also has relationship with the shooting and communication of the film of national images.As the combination of hard power and soft power,film of national images has become an important means and strategy to shape country’s image.The article analyzes China’s film of national images and present somewhat new perspective and think.