试论地市级党报的“张力”和“引力”

在当今的信息时代,地市级党报发展面临着机遇和挑战。对此,在分析国内外传媒业激烈竞争形势的基础上,揭示了新形势为地市级党报所带来的发展机遇,并根据地市级党报的特有优势提出了走差别化竞争路子,以张扬个性来拓展生存空间和采取增加信息量、增强可读性、提高服务性、加强深度报道、搞好舆论监督等措施来提高引力与张力的发展战略。

Tension and Attraction of Municipal and Prefecture Party Newspapers

In the information age, municipal and prefecture party newspapers are facing chances as well as challenges. In respect to the fierce competition in the mass media industry home and abroad, the new information age brings new chances for the development of municipal and prefecture party newspapers. In accordance with the special advantages of such newspapers, it is held in this paper that these newspapers should stick to the strategy of surviving fierce competition by making themselves outstanding through their own different styles. Besides, they should further strengthen their vitality and competence by forming their own characteristics, increasing the amount of information, upgrading their readability, improving their services, highlighting reports with penetrating insights and further enhancing public supervision.