| 基于市场营销课程的体验式教学方法的研究 |
| |
| 引用本文： | 许丽娟.基于市场营销课程的体验式教学方法的研究[J].淮海工学院学报(社会科学版),2011,9(19):95-96. |
| |
| 作者姓名： | 许丽娟 |
| |
| 作者单位： | 鼓楼中等专业学校商贸教研组,江苏南京,210000 |
| |
| 摘 要： | 体验式教学作为一种新的教学模式,对于中职学校市场营销课程教育具有积极的意义。在基于中职学校市场营销课程教学的实践基础上,分析了目前营销教学存在的问题、阐述了应开展体验式教学的理论依据和特征,论述了几种有效的体验式教学的应用方法,并指出实施体验式教学注意的问题。
|
| 关 键 词： | 体验式教学 中职学校 市场营销 |
On the Application of Experiential Teaching to Marketing Courses |
| |
| XUJ Li-juan.On the Application of Experiential Teaching to Marketing Courses[J].Journal of Huaihai Institute of Technology,2011,9(19):95-96. |
| |
| Authors: | XUJ Li-juan |
| |
| Institution: | XU Li-juan (Group of commercial education,Gulou Secondary Vocational School,Nanjing 210000,China) |
| |
| Abstract: | As a new teaching model,experiential teaching is of positive significance to marketing courses in secondary vocational school.Based on teaching practices in marketing,this paper analyzes the problems in current marketing teaching,states the characteristics,theoretical basis and methods of applying experiential teaching to marketing courses. |
| |
| Keywords: | experiential teaching secondary vocational school marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
