| 江苏沿海地区体育旅游发展的策略研究 |
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| 引用本文： | 揣佳凡,王红光. 江苏沿海地区体育旅游发展的策略研究[J]. 淮海工学院学报(社会科学版), 2011, 9(12): 120-122. DOI: 10.3969/j.issn.1008-3499.2011.12.043 |
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| 作者姓名： | 揣佳凡 王红光 |
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| 作者单位： | 淮海工学院体育部,江苏连云港,222005 |
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| 基金项目： | 江苏省教育厅高校哲学社会科学基金资助项目(2010SJB890001) |
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| 摘 要： | 江苏沿海地区发展体育旅游拥有独特的资源优势和市场前景。采用文献研究、访谈与调查法，分析了江苏沿海地区体育旅游发展的优势。提出了江苏沿海地区体育旅游发展的策略：实现体育旅游一体化；合理设计体育旅游产品体系；建立体育旅游业支持与保障体系，以期为促进江苏沿海地区体育旅游业发展提供参考。
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| 关 键 词： | 江苏沿海地区 体育旅游 发展 策略 |
On the Strategies of Sports Tourism Development in Jiangsu Coastal Regions |
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| CHUAI Jia-fan,WANG Hong-guang. On the Strategies of Sports Tourism Development in Jiangsu Coastal Regions[J]. Journal of Huaihai Institute of Technology, 2011, 9(12): 120-122. DOI: 10.3969/j.issn.1008-3499.2011.12.043 |
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| Authors: | CHUAI Jia-fan WANG Hong-guang |
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| Affiliation: | CHUAI Jia-fan,WANG Hong-guang (Dept.of P.E.,Huaihai Institute of Technology,Lianyungang 222005,China) |
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| Abstract: | To develop sports tourism in Jiangsu coastal regions has unique advantages in resources and market prospects.The paper analyzes the advantages by literature review,interview and investigation.Strategies are proposed as the realization of integrated planning,development of sports tourism products and establishment of support and security system.It is expected to make some references for the tourism industry in Jiangsu coastal regions. |
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| Keywords: | Jiangsu coastal regions sports tourism development strategy |
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