浅议掘客对议程设置理论的挑战

在传统媒介环境中,议程设置理论已经发展为经典理论。然而,真理并不是绝对的,任何真理都有它的适用时间和范围,传播理论也不例外。近年来,作为Web2.0的典型代表,掘客以一种全新的理念介入新闻传播,用户驱动投票机制的使用,打破了新闻发现与推广的精英控制,建立了新的传播模式,对传统的议程设置理论发起了挑战与冲击。从传播主体、机制与方式、传播效果三个方面对其进行探讨和剖析,探寻掘客的出现给议程设置理论研究带来的影响。

On The Challenge of Dig to Agenda-setting Theory

In traditional media environment,the agenda-setting theory has become classical.But there is no absolute truth,and any truth has its specific time and scope of application,including the communication theory.In recent years,as a typical representative of Web 2.0,Dig joins the news dissemination with a whole new philosophy.The usage of User Driven not only breaks the expert control of news discovery and presentation,but also sets up the new Communication Model,which has posed great challenge to the traditiona...