| 地方普通高校“企业战略管理”课程案例库的建设与运用 |
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| 引用本文： | 朱国军,张宏远.地方普通高校“企业战略管理”课程案例库的建设与运用[J].淮海工学院学报(社会科学版),2011,9(18):84-86. |
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| 作者姓名： | 朱国军 张宏远 |
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| 作者单位： | 淮海工学院商学院,江苏连云港,222001 |
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| 基金项目： | 江苏教育厅高校哲学社会科学基金项目(09SJD630009) |
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| 摘 要： | ＂企业战略管理＂课程案例教学是课堂教学的重要手段。从案例教学的角度对地方普通高等院校本科层次＂企业战略管理＂课程案例库的建设思路、建设原则、建设过程进行了探讨,并结合实际教学实践,分析了＂企业战略管理＂课程案例库的运用途径与方法。＂企业战略管理＂课程案例库为教师企业战略管理课程教学提供了丰富的教学案例来源,又为学生提供了交流与学习的平台,能有效帮助学生学习和理解战略管理的理论和方法。
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| 关 键 词： | “企业战略管理”课程 案例库 交流与学习 |
Construction and Application of the Course Case base of Business Strategic Management in Local Colleges |
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| ZHU Guo-jun,ZHANG Hong-yuan.Construction and Application of the Course Case base of Business Strategic Management in Local Colleges[J].Journal of Huaihai Institute of Technology,2011,9(18):84-86. |
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| Authors: | ZHU Guo-jun ZHANG Hong-yuan |
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| Institution: | ZHU Guo-jun,ZHANG Hong-yuan(School of Business,Huaihai Institute of Technology,Lianyungang 222001,China) |
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| Abstract: | Case teaching is an important means for the course of Business Strategic Management.The paper elaborates the construction ideas,principles,and procedures of this course case base from the point of local undergraduate colleges.Combined with the teaching practice,the application methods are discussed.The course case base of Business Strategic Management is expected to provide rich teaching materials for the teachers and a good platform for the students to communicate and study the theories and methods. |
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| Keywords: | the course of Business Strategic Management case base communication and study |
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