| Abstract: | Visual representation in both natural and social sciences is an important and growing area of research and an ever‐growing practice, given the rapidly developing visual imaging technologies. This article seeks to contribute to our understanding of the complex processes and decisions that go into producing and using visual representations as prime vehicles of knowledge building and dissemination. To that aim the author develops an integrated theoretical model for disclosing and interrelating the vast array of aspects in representational practices that affect the appearance and the uses that can be made of their visual end products. This knowledge will help towards developing scientific integrity and optimising expressive capabilities in scientific visual culture. In developing the model, explicit attention is paid to the diverse nature of referents in scientific research, the complex interplay across various types of ‘translation processes’ in arriving at legible and valid data, the imminent ambiguities and growing hybridity of visual representational methods and techniques, and the determining role of purpose and the urgent need to develop a more encompassing set of visual competencies among scholars. |
