Abstract: | In textually analyzing the media coverage of the First Ladies of the Arab Spring, this paper argues that the media's approach to understanding the role of women in the structures of political power in the Middle East is often either too simplistic or too driven by a desire to exoticize the East, making it even harder to visualize and imagine the face of real female political empowerment in the region. While demonizing and condemning the greed of Leila Ben-Ali and Suzanne Mubarak in the immediate aftermath of the protests, prior to the Arab Spring, the Western media also glorified the presidential wives and royalty, such as Asma Al-Assad and Queen Rania, as symbolizing reform and openness to change, and in doing so, revealed an Oriental gaze that dichotomizes the gendered nature of politics and effectively denies the possibility of examining the complexities of women's political engagement in the Middle East. |