| 民族艺术设计与品牌化战略研究 |
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| 引用本文： | 庄 乔. 民族艺术设计与品牌化战略研究[J]. 民族学刊, 2014, 5(2): 72-79,128 |
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| 作者姓名： | 庄 乔 |
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| 作者单位： | 西南民族大学艺术学院 |
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| 基金项目： | 基金项目：本文是“中央高校优秀学生培养工程项目”（项目编号：13ZYXS15）的阶段性成果. |
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| 摘 要： | 民族艺术设计与品牌化战略的结合是加强国际市场竞争力的有效途径，苦荞茶、5100矿泉水的包装设计及《民族学刊》的装帧设计都证明了民族艺术设计品牌化的重要价值和意义。民族艺术设计品牌化战略构想包括民族艺术设计与品牌战略的结合，民族艺术设计与市场营销相结合，民族艺术设计与科技创新相结合，民族艺术设计与文化创意相结合，民族艺术设计与国际化战略接轨。
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| 关 键 词： | 民族艺术设计 品牌化战略 消费文化 符号消费 |
A Study on Ethnic Artistic Design and Branding Strategy |
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| Zhuang Qiao. A Study on Ethnic Artistic Design and Branding Strategy[J]. JOURNAL OF ETHNOLOGY, 2014, 5(2): 72-79,128 |
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| Authors: | Zhuang Qiao |
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| Affiliation: | ZHUANG Qiao (College of Arts, Southwestern University for Nationalities, Chengclu, Sichuan, 610041 ) |
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| Abstract: | Ethnic Artistic Design refers to a kind of artistic designing which takes the ethnic minorities＇ cultural symbols and cultural connotation as its basic material, and which reflects the local conditions and customs and characteristics of the ethnic minorities. In a strict sense, any country＇ s artistic design belongs to ＂national/ethnic artistic designing＂. However, in this article, it specifically refers to the artistic design which takes the cultural symbols of the ethnic minorities of China as its source, so as to distinguish it from other more general artistic design. |
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| Keywords: | ethnic artistic design brandingstrategy consumption consumption of symbols |
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