| 《时代周刊》广告词修辞格初探 |
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| 引用本文： | 李淑颖. 《时代周刊》广告词修辞格初探[J]. 河南科技大学学报(社会科学版), 2003, 21(1): 77-78 |
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| 作者姓名： | 李淑颖 |
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| 作者单位： | 同济大学,英语系,上海,200092 |
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| 摘 要： | 英语广告在商业领域和经济活动中的运用日益广泛 ,发挥着越来越重要的作用。对美国《时代周刊》英语广告词修辞格的文体分析结果表明 ,夸张、排比、修辞问句、头韵和重复是使用频率最高的五种 ,它们的表达效果与广告的文体功能融合地恰到好处。
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| 关 键 词： | 时代周刊 广告词 修辞格 表达效果 文体功能 |
| 文章编号： | 1672-3910(2003)01-0077-02 |
| 修稿时间： | 2003-01-12 |
A survey on figures of speech in English advertisements in Time |
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| LI Shu-ying. A survey on figures of speech in English advertisements in Time[J]. Journal of Henan University of Science & Technology:Social science, 2003, 21(1): 77-78 |
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| Authors: | LI Shu-ying |
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| Abstract: | English advertising is playing a very important role in economic activities nowadays.According to the author's stylistic analysis of figures of speech in English advertisements of Time ,hyperbole,parallelism, rhetorical question,alliteration,and repetition are the five most frequently used figures of speech that help well in fulfilling the stylistic functions of English advertisements. |
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| Keywords: | Time advertising words figures of speech expression effect stylistic functions |
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