| 手机电视面临的机遇、挑战及对策 |
| |
| 引用本文： | 何汇,吴先锋. 手机电视面临的机遇、挑战及对策[J]. 重庆邮电学院学报(社会科学版), 2008, 0(1): 36-38 |
| |
| 作者姓名： | 何汇 吴先锋 |
| |
| 作者单位： | 重庆邮电大学经济与管理学院 重庆400065 |
| |
| 摘 要： | 随着3G牌照发放日期的日益临近，手机电视也成为业界关注的焦点。在分析手机电视发展历程的基础上，探讨了手机电视面临的机遇和挑战，并进一步阐述了手机电视应采取的发展对策。
|
| 关 键 词： | 手机电视 运营模式 目标顾客 |
Chance,Challenge and Countermeasure for Mobile TV |
| |
| HE Hui,WU Xian-feng. Chance,Challenge and Countermeasure for Mobile TV[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2008, 0(1): 36-38 |
| |
| Authors: | HE Hui WU Xian-feng |
| |
| Affiliation: | (College of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China) |
| |
| Abstract: | With the coming of 3G age,mobile TV becomes a focus in cell phone market.Based on the analysis of the development process of mobile TV,this paper discusses the chance and challenge for mobile TV,and expatiates on its countermeasure. |
| |
| Keywords: | mobile TV operation model target customer |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
