| 城市营销:城市发展的新动力——以宁波为例 |
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| 引用本文： | 李齐放,郑浩吴,宗世芳. 城市营销:城市发展的新动力——以宁波为例[J]. 三峡大学学报(人文社会科学版), 2007, 29(5): 59-63 |
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| 作者姓名： | 李齐放 郑浩吴 宗世芳 |
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| 作者单位： | 三峡大学,经济与管理学院,湖北,宜昌,443002 |
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| 摘 要： | 一些城市经济发展与环境恶化同步的趋势表明,目前中国城市发展模式难以持续。而宁波等城市另辟蹊径、异军突起的案例昭示我们,城市营销可能是城市发展的新动力。由此以宁波为例,介绍了城市营销的基本概念、实施及对城市发展的巨大推动作用。
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| 关 键 词： | 城市营销 城市发展 目标市场 |
| 文章编号： | 1672-6219(2007)05-0059-05 |
| 修稿时间： | 2007-07-10 |
City Marketing: the New Dynamics of City Development |
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| LI Qi-fang,ZHENG Hao-wu,ZONG Shi-fang. City Marketing: the New Dynamics of City Development[J]. Journal of China Three Gorges University(Humanities & Social Sciences), 2007, 29(5): 59-63 |
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| Authors: | LI Qi-fang ZHENG Hao-wu ZONG Shi-fang |
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| Abstract: | The trend of the synchronization of economic development in some cities with the deterioration of environment shows that it is difficult to maintain the present model of city development in China.But some cities,like Ninbo,have tried different ways.Their practice indicates that city marketing maybe a new impetus to city development.The paper,taking Ninbo as an example, introduces the basic concept of city marketing,its implement and huge driving force it has on city development. |
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| Keywords: | city marketing city development target market |
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