| 图像时代包装设计之美学解析 |
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| 引用本文： | 黄柏青.图像时代包装设计之美学解析[J].武汉理工大学学报(社会科学版),2010,23(1). |
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| 作者姓名： | 黄柏青 |
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| 作者单位： | 长沙理工大学,设计艺术学院,湖南,长沙,410004 |
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| 基金项目： | 湖南省哲学社会科学成果评审委员会课题"商业步行街景观设计研究" |
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| 摘 要： | 图像时代的包装设计与以往时代有着显著的差异,商品对象的使用价值被边缘化,功能性要素隐退至二线,视觉性的图像符号成为设计关注的焦点.整个设计呈现出区别于以往时代的美学新质:强调图像的观赏性,图像能指的虚拟性,图像审美的随意性和前快乐性,图像生产的间接性.这种新质重构了审美主体的心理,生成了一种新感性,并以一种无意识的方式将人们的消费欲望内化为一种时尚信仰与自觉的情感选择,从而建构了一种关于消费主义的价值神话与话语霸权,完成了物(商品)对人(主体)的控制,深刻地表征了人的复杂的社会关系与权力形式.
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| 关 键 词： | 图像时代 包装设计 美学新质 霸权 |
The Aesthetics Analysis of Image Times Package Designs |
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| HUANG Bai-qing.The Aesthetics Analysis of Image Times Package Designs[J].Journal of Wuhan University of Technology(Social Science Edition),2010,23(1). |
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| Authors: | HUANG Bai-qing |
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| Institution: | HUANG Bai-qing(School of Design Art,Changsha University of Science , Technology,Changsha 410004,Hu\'nan,China) |
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| Abstract: | There are notable differences in image times package designs compared with the time in the past: utility value of commodity has been marginalized,the functionality key element occupies less important position,the visual pictorial symbol becomes the focal point in designing.The are some new aesthetics qualities in package designs:emphasizing the image decoration,expressing suppositional images,beauty arbitrariness and front happy of image appreciation and so on.This new quality has constructed the appreciati... |
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| Keywords: | image package designs new aesthetics quality hegemony |
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