| 对经济类报纸走出困境的思考 |
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| 引用本文： | 祝培岭.对经济类报纸走出困境的思考[J].学术交流,2002(2):152-154. |
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| 作者姓名： | 祝培岭 |
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| 作者单位： | 黑龙江经济报社,黑龙江,哈尔滨,150080 |
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| 摘 要： | 全国经济类报纸多数办得比较艰难。究其原因,主要是这类报纸处在党委机关报和市场化报纸的夹缝中间,面临尴尬的两难选择。在现阶段,经济类报纸若要走出困境,必须做到:政治上有地位;内容上要定位;宣传上做到位;发行上错开位;管理上不漏位;经营上全方位。
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| 关 键 词： | 经济类报纸 困境 定位 |
| 文章编号： | 1000-8284(2002)02-0152-03 |
| 修稿时间： | 2002年3月4日 |
Thoughts on Extricating Economic Newspaper From Straits |
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| ZHU Pei - ling.Thoughts on Extricating Economic Newspaper From Straits[J].Academic Exchange,2002(2):152-154. |
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| Authors: | ZHU Pei - ling |
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| Abstract: | It is rather difficult for domestic newspaper offices to run newspaper of economy, and the causes of this situation lie in this kind of newspaper characterized by both policy - oriented heritage and marketalizing attributes, which makes it in a dilemma. Extricating newspaper of economy from straits should follow several criteria; possessing certain political position; meeting particular groups' demands in content; stressing the advantages in publicizing; improving the level of management; forming a sound system of operating. |
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| Keywords: | newspaper of economy dilemma directional |
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