| 顾客策略行为与风险偏好下供应链利润分享 |
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| 引用本文： | 杨道箭,齐二石,魏峰.顾客策略行为与风险偏好下供应链利润分享[J].管理科学学报,2011,14(12):50-59. |
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| 作者姓名： | 杨道箭 齐二石 魏峰 |
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| 作者单位： | 天津大学管理与经济学部,天津,300072 |
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| 基金项目： | 国家自然科学基金资助项目(70971095) |
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| 摘 要： | 考虑由1个生产商、1个销售商和具有策略行为与风险偏好的顾客群体所组成的供应链.存在顾客策略行为与风险偏好的情况下,利用理性预期均衡的相关知识,分析销售商定价与库存决策,研究供应链利润分享契约问题.研究结果表明:销售商的利润随着顾客风险偏好程度的增加而减少；为了缓解利润削减,销售商需要降低销售价格和订货量,而不是提高销售...
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| 关 键 词： | 顾客策略行为 风险偏好 供应链 利润分享契约 理性预期均衡 |
Supply chain profit sharing under strategic customer behavior and risk preference |
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| YANG Dao-jian,QI Er-shi,WEI Feng.Supply chain profit sharing under strategic customer behavior and risk preference[J].Journal of Management Sciences in China,2011,14(12):50-59. |
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| Authors: | YANG Dao-jian QI Er-shi WEI Feng |
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| Institution: | YANG Dao-jian,QI Er-shi,WEI Feng College of Management and Economics,Tianjin University,Tianjin 300072,China |
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| Abstract: | A supply chain consisting of one manufacturer,one seller,and a group of customers with strategic behavior and risk preference is considered in this paper.Under strategic customer behavior and risk preference,the seller's pricing and inventory decisions are analyzed.Supply chain profit-sharing contract is studied under rational expectations equilibrium.Results show that the seller' profit decreases as customer's risk preference increases,and the seller would have to lower product price and initial inventory ... |
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| Keywords: | strategic customer behavior risk preference supply chain profit-sharing contract rational expectations equilibrium |
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