| 顾客体验之于新产品供应链协调的影响 |
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| 引用本文： | 计国君,杨光勇.顾客体验之于新产品供应链协调的影响[J].管理科学学报,2011,14(11):10-18. |
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| 作者姓名： | 计国君 杨光勇 |
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| 作者单位： | 厦门大学管理学院,厦门,361005 |
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| 基金项目： | 国家自然科学基金资助项目(70971111); 国家青年科学基金资助项目(70802052); 福建省自然科学基金资助项目(2009J01313) |
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| 摘 要： | 新产品引入市场时,其内在价值很难判断,顾客体验能够降低其接受产品的风险.研究了外生体验与内生体验对供应链协调的影响.考虑了销售补偿合同与回购合同,其中,销售补偿合同是供应商对销售商已销售的产品给予补偿,而回购合同是对未销售的产品进行补偿.结论表明,提升外生体验,即顾客收到的噪声信号质量较高,销售商能制定更高的销售价格,...
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| 关 键 词： | 顾客体验 噪声信号质量 支付意愿 退货补偿 |
Effects of customer experiences on new product supply chain coordination |
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| JI Guo-jun,YANG Guang-yong.Effects of customer experiences on new product supply chain coordination[J].Journal of Management Sciences in China,2011,14(11):10-18. |
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| Authors: | JI Guo-jun YANG Guang-yong |
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| Institution: | JI Guo-jun,YANG Guang-yong School of Management,Xiamen University,Xiamen 361005,China |
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| Abstract: | Customers who purchase a new or innovative product face product fit risks,this risk can be reduced by customer experiences.We consider two forms of contracts that characterized opposite natures: sales rebate contract,in which supplier compensates sellers for the units that are sold,and buyback contract,in which supplier compensates sellers for the units that are unsold.We find that enhancing customer exogenous experiences so that customers can obtain more accurate information indicating his type of maximum ... |
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| Keywords: | customer experiences quality of noisy signal willingness to pay refund |
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