| 我国家电企业价格战中的战略误区 |
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| 引用本文： | 刘新民. 我国家电企业价格战中的战略误区[J]. 青岛科技大学学报(社会科学版), 2001, 1(3): 30-31,52 |
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| 作者姓名： | 刘新民 |
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| 作者单位： | 青岛化工学院经济与管理学院, |
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| 摘 要： | 通过价格调整取得竞争优势是企业经常使用的一种营销和竞争策略 ,但这不是唯一的竞争策略。加强技术创新 ,细分目标市场 ,从战略高度看待竞争 ,是企业持续发展、避免陷入价格战误区的战略选择
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| 关 键 词： | 价格战 战略管理 技术创新 |
| 文章编号： | 1008-6773(2001)03-0030-02 |
| 修稿时间： | 2001-06-25 |
The Strategic Mistakes in the Price War Among Chinas Household Electrical Appliances Enterprises |
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| Liu Xin min. The Strategic Mistakes in the Price War Among Chinas Household Electrical Appliances Enterprises[J]. Journal of Qingdao University of Science and Technology, 2001, 1(3): 30-31,52 |
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| Authors: | Liu Xin min |
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| Abstract: | Price adjustment,as a kind of sale s and competitive tactics is used frequently by enterprises to get the competitive superiority.However,it isn't the only one.To make a strategic choice,the enterp rises should strengthen technological innovation,analyze the target market d etailedly and treat competition from the strategic height,so that they can devel op continually and avoid mistakes in the price war. |
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| Keywords: | the price war the strategic management technological inn ovation |
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