| 高速公路广告资源受益主体辨析 |
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| 引用本文： | 赵东.高速公路广告资源受益主体辨析[J].长安大学学报(社会科学版),2012,14(3):42-46. |
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| 作者姓名： | 赵东 |
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| 作者单位： | 陕西省社会科学院文化产业与现代传播研究所,陕西西安710065 山东大学历史文化学院,山东济南250100 |
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| 摘 要： | 为辨析高速公路广告资源受益主体,对高速公路广告资源的性质、不同认识的根源以受益主体的判别标准等进行了分析。分析认为：高速公路广告资源受益主体是高速公路投资建设者,而非其他部门。
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| 关 键 词： | 高速公路 广告资源 受益归属 受益主体 |
Analysis for benefit body from expressway advertisement resources |
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| ZHAO Dong.Analysis for benefit body from expressway advertisement resources[J].Journal of Chang'an University(Social Sciences Edition),2012,14(3):42-46. |
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| Authors: | ZHAO Dong |
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| Institution: | ZHAO Dong1,2(1.Institute of Cultural Industries and Modern Communication,Shaanxi Academy of Social Sciences, Xi’an 710065,Shaanxi,China;2.School of History and Culture,Shandong University, Jinan 250100,Shandong,China) |
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| Abstract: | In order to know exactly who is the benefit body of expressway advertisement resources,the paper analyzes the nature of expressway advertisement resources,different understandings of the resources and the judging standards of the benefit bodies.The results show that the benefit body of the advertisement resources is the experessway investor and constructor,not other departments. |
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| Keywords: | expressway advertisement resource benefit attribution benefit body |
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