The genesis of public relations in British colonial practice |
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| Affiliation: | 1. University of Canberra, Division of Communication and Education, Building 1, Canberra ACT 2601, Australia;1. Inserm U955 E10, centre expert de pathologie neuromusculaire, « Biologie du système neuromusculaire », hôpital Henri-Mondor, faculté de médecine, université Paris-Est-Créteil, 94010 Créteil, France;2. École nationale vétérinaire d’Alfort, 7, avenue du Général-de-Gaulle, 94700 Maisons-Alfort, France;3. Aluminium and Silicon Research Group, The Birchall Centre, Lennard-Jones Laboratories, Keele University, ST5 5BG, Staffordshire, Royaume-Uni;1. Hospital Universitario Puerta de Hierro-Majadahonda, Madrid, Spain;2. Bioinformatics & Biostatistics Unit, Príncipe Felipe Research Center, Valencia, Spain;3. Institut Català d''Oncologia Badalona-Hospital Germans Trias i Pujol, B-ARGO GROUP Badalona Applied Research Group in Oncology, Badalona, Spain;4. Hospital Insular de Gran Canaria, Las Palmas de Gran Canaria, Spain;5. Hospital Clínico Universitario de Valladolid, Valladolid, Spain;6. Hospital General Universitario de Elche, Elche, Spain;7. Hospital General Universitario de Valencia, Valencia, Spain;8. Catalan Institute of Oncology, Girona, Spain;9. Hospital Universitario General de Alicante, Alicante, Spain;10. Complejo Hospitalario de Jaen, Jaen, Spain;11. Hospital Universitario de Salamanca, Salamanca, Spain;12. Hospital Clínico San Carlos, Madrid, Spain;13. Hospital Universitario de Gran Canaria Dr Negrin, Las Palmas, Spain;14. Hospital Universitario de la Coruña, La Coruña, Spain;15. Hospital Fundación Jiménez Díaz, Madrid, Spain;p. Complejo Hospitalario Universitario de Vigo, Vigo, Spain;q. Hospital de Basurto, Bilbao, Spain;r. Hospital Universitario de Canarias, Tenerife, Spain;s. Hospital Universitario Virgen del Rocio, Seville, Spain;t. Hospital de Terrassa, Barcelona, Spain;u. TIC Unit, Medical Oncology Department, Hospital Universitario Puerta de Hierro-Majadahonda, Madrid, Spain;v. Center for Biomedical Technology, Universidad Politécnica de Madrid, Madrid 28000, Spain;w. Biostatistics Unit, CIBERESP, Hospital Universitario Puerta de Hierro-Majadahonda, Madrid, Spain;1. Health, Human Performance and Recreation Department, University of Arkansas, 308A HPER Building, Fayetteville, AR, 72701, United States;2. Health and Exercise Science Department, University of Oklahoma, 1401 Asp Ave, Norman, OK, 73019, United States;1. Faculty of Education, University of Erfurt, Postfach 900221, 99105 Erfurt, Germany;2. Department of Learning, Instruction, and Teacher Education, Faculty of Education, University of Haifa, 199 Abba Khoushy Ave., Mount Carmel, Haifa 3498838, Israel;3. Department of Psychology, Westfälische Wilhelms-Universität Münster, Fliednerstrasse 21, 48149 Muenster, Germany |
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| Abstract: | This paper fills a gap in the documentation of the evolution of public relations in the 20th century by demonstrating how the British Colonial Office employed public relations strategies and tactics in the administration of an African colony. This policy development traced primarily through British Colonial Office and Ministry of Information written and film archives in London, Zimbabwe and Zambia demonstrates how colonial officials in an Africa colony in conjunction with civil servants at the Colonial Office in London developed and implemented public relations policies, strategies and tactics on an ad hoc basis in response to the need for colonial officials to communicate and manage relations with colonial subjects in an intercultural setting.The case study is that of the British colony of Northern Rhodesia, the evolution of government public relations activities follows three distinct phases, before, during and after World War II and covers political public relations as well as community development activities and “education for citizenship.” |
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