Government-community relationships: extending the relational theory of public relations |
| |
| Institution: | 1. Catedrático de Economía Financiera y Contabilidad, Universidad de Huelva, Facultad de Ciencias Empresariales, Plaza de La Merced 11, 21002 Huelva, Spain;2. Universidad Pablo de Olavide, Faculty of Business, Department of Financial Economics and Accounting, Ctra. de Utrera, 1, 41013 Seville, Spain |
| |
| Abstract: | A study of government-citizen relationships found that public relations can contribute to community building. The study also found that the Bruning-Ledingham Relationship Scale is an effective tool for assessing relationship quality, and for predicting citizen behavior. Moreover, social exchange was found to serve as a useful concept for explaining human behavior within the broader framework of relationship management. Further, the study demonstrates the usefulness of the relational perspective as a paradigm for public relations. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
