| 从语用学角度看商标翻译的等效性 |
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| 引用本文： | 申辰. 从语用学角度看商标翻译的等效性[J]. 淮海工学院学报(社会科学版), 2011, 9(1): 97-99. DOI: 10.3969/j.issn.1008-3499.2011.01.030 |
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| 作者姓名： | 申辰 |
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| 作者单位： | 安徽师范大学,外国语学院,安徽,芜湖,241003 |
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| 摘 要： | 在经济全球化、市场国际化的形势下，商品的商标翻译越来越受到重视，在非商标母语国家的市场里，商标翻译的优劣程度直接决定商品是否被消费者接受以及是否能够提高商品的市场占有率。以语用学理论为指导，探讨商标名翻译的信息等效性，为商标翻译提供一定的参考。
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| 关 键 词： | 语用学 商标 商标翻译 等效性 |
Study on Translation Equivalence of Trademarks from Pragmatics |
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| SHEN Chen. Study on Translation Equivalence of Trademarks from Pragmatics[J]. Journal of Huaihai Institute of Technology, 2011, 9(1): 97-99. DOI: 10.3969/j.issn.1008-3499.2011.01.030 |
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| Authors: | SHEN Chen |
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| Affiliation: | SHEN Chen (School of Foreign Languages,Anhui Normal University,Wuhu 241003,China) |
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| Abstract: | Trademark translation has arrested more and more attention at home and abroad along with economic globalization. Whether a trademark is translated properly will affect the sales volume of a product and decide whether it can be accepted by consumers. This paper discusses translation equivalence of trademarks from pragmatics, hoping that it can provide references for trademark translation. |
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| Keywords: | pragmatics trademark trademark translation equivalence |
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