| 论服务行业的企业文化构建 |
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| 引用本文： | 陈婧丹.论服务行业的企业文化构建[J].中国地质大学学报(社会科学版),2008,8(6). |
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| 作者姓名： | 陈婧丹 |
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| 作者单位： | 中国地质大学,人文经管学院,北京100083 |
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| 摘 要： | 服务行业的企业文化是以服务为导向、以顾客为中心的服务文化。构建适应服务行业特点的企业文化是服务企业参与竞争和科学管理的需要,对服务企业提高顾客满意度和增强市场竞争力至关重要。
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| 关 键 词： | 服务行业 服务文化 企业文化 |
The Construction of Service Industry Organization Culture |
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| CHEN Jing-dan.The Construction of Service Industry Organization Culture[J].Journal of China University of Geosciences(Social Sciences Edition),2008,8(6). |
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| Authors: | CHEN Jing-dan |
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| Abstract: | The corporation culture of service industry is service and customer oriented.Building the corporation culture with suitable characteristics of service industry is the need for such corporations participating in competition and scientific management,and it also is extremely important to enhancing customer satisfaction and market competitive ability. |
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| Keywords: | service industry service culture corporation culture |
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