| 基于USP理念的旅游营销研究——以甘肃省临潭县为例 |
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| 引用本文： | 苗红. 基于USP理念的旅游营销研究——以甘肃省临潭县为例[J]. 淮海工学院学报(社会科学版), 2006, 4(2): 57-60 |
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| 作者姓名： | 苗红 |
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| 作者单位： | 兰州大学,资源环境学院,甘肃,兰州,730000;宁夏大学,人文学院,宁夏,银川,750021 |
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| 基金项目： | 宁夏大学校科研和教改项目 |
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| 摘 要： | 旅游地USP营销是凸现旅游地特色与个性,使旅游地在众多竞争对手中被大众识别和接受的重要途径。通过对旅游地USP的概念、内容和技术路线的分析,以甘肃省临潭县旅游开发为例,对该地区旅游产品、旅游形象进行了设计,并对其旅游特征和实施USP营销策略的效果进行了分析,认为其基于USP理念的旅游开发与营销是成功的。
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| 关 键 词： | USP 旅游营销 形象定位 |
| 文章编号： | 1008-3499(2006)02-0057-04 |
| 修稿时间： | 2005-09-09 |
USP Based Tourism Marketing: A Case Study |
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| MIAO Hong. USP Based Tourism Marketing: A Case Study[J]. Journal of Huaihai Institute of Technology, 2006, 4(2): 57-60 |
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| Authors: | MIAO Hong |
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| Abstract: | Scenic spot USP marketing is an important promoting method that enables it to stand out from competitors and be accepted by the people by highlighting the features and distinction of a scenic spot. This paper takes Lintan County of Gansu Province as a case study to explain the concepts,contents and technical route of USP.Besides,it makes designs for the tourist products and tourist image of the County, and works out the strategies of USP marketing in respect to its characteristics of tourism.Actual practice shows that the USP based tourism development and marketing is successful. |
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| Keywords: | USP tourism marketing image positioning |
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