| 扬州市旅行社核心竞争力培育研究 |
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| 引用本文： | 徐晓庆.扬州市旅行社核心竞争力培育研究[J].淮海工学院学报(社会科学版),2011,9(24):78-80. |
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| 作者姓名： | 徐晓庆 |
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| 作者单位： | 扬州商务高等职业学校旅游系,江苏扬州,225127 |
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| 摘 要： | 通过阐述旅行社核心竞争力的理论，分析了扬州市旅行社的发展现状，并提出从提高人力资源管理能力、塑造核心文化、建设特色品牌、提高营销能力、打造以服务为核心的产品、提高创新能力六方面培育扬州市旅行社的核心竞争力。
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| 关 键 词： | 扬州市 旅行社 核心竞争力 |
On Cultivating the Competitiveness of Travel Agencies in Yangzhou |
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| XU Xiao-qing.On Cultivating the Competitiveness of Travel Agencies in Yangzhou[J].Journal of Huaihai Institute of Technology,2011,9(24):78-80. |
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| Authors: | XU Xiao-qing |
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| Institution: | XU Xiao-qing(Dept.of Tourism,Yangzhou Commerce Higher Vocational School,Yangzhou 225127,China) |
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| Abstract: | Through the elaboration on the core competitiveness of travel agency, it analyzes the current development of travel agencies in the city of Yangzhou, and discusses the cultivation of competitiveness from six aspects： the improvement of human resources management, the construction of core culture, the development of featured brand, the enhancement of marketing competence, the creation of service-oriented products and the promotion of innovative ability. |
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| Keywords: | the city of Yangzhou travel ageney core competitiveness |
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