| AIDA法则在广告语翻译中的运用 |
| |
| 引用本文： | 孙秀莉.AIDA法则在广告语翻译中的运用[J].淮海工学院学报(社会科学版),2011,9(24):57-59. |
| |
| 作者姓名： | 孙秀莉 |
| |
| 作者单位： | 浙江经贸职业技术学院国际贸易系,浙江杭州,310018 |
| |
| 摘 要： | 广告的商业追求对广告翻译的质量要求越来越高。结合中外实例探讨了AIDA法则在广告翻译中的运用，指出其对译者的要求以及译者在翻译中对语言转换和文化传递等方面的把握。实践证明，运用AIDA法则能够使译文更加符合受众的需要和接受度，从而更好地实现广告的促销功能。
|
| 关 键 词： | AIDA法则 广告翻译 语言转换 文化传递 |
The Application of AIDA Law into Advertisement Translation |
| |
| SUN Xiu-li.The Application of AIDA Law into Advertisement Translation[J].Journal of Huaihai Institute of Technology,2011,9(24):57-59. |
| |
| Authors: | SUN Xiu-li |
| |
| Institution: | SUN Xiu-li(Dept.of International trade,Zhejiang Economic & Trade Polytechnic,Hangzhou 310018,China) |
| |
| Abstract: | The commercial pursuit of advertisement requires the higher quality of its translation. This paper explores the application of AIDA law to advertisement translation by citing examples, and stresses the requirements on translators, especially the command of language transference and cultural transmission, tt proved that the application of AIDA law can make the translation more acceptable for the audients and achieve better sales. |
| |
| Keywords: | AIDA law advertisement translation language transference cultural transnlission |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
