Appearance Cues and the Shootings at Columbine High: Construction of a Social Problem in the Print Media

In this study, we used an interpretive approach to examine print media (newspaper) representations of the relationship between appearance and the 1999 shootings at Columbine High School in Colorado. Our work was guided by the social constructionist definition of a social problem. Grounded theory analyses revealed that both primary and secondary claims-makers staged claims and/or counterclaims contributing to the construction of Columbine as an appearance-linked social problem. The content and form of these claims varied according to the stage in the construction of the problem. Further, although both primary and secondary claims were made with respect to the conceptualization of the problem, an explanation for it, and solutions to it, the roles of primary and secondary claims-makers in constructing the problem varied. Implications of claims made within the media and related to the role of appearance in the shootings are considered, and a call is made for future work in this area.