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HMO marketing: the Cadillac and the Chevy. |
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| Authors: | M Holt |
| Abstract: | The author's bias and goal is to create an effective group practice model. Managed care will play an important role in this model. This article is designed to examine the role of an HMO in this model and to provide a framework for examining the HMO-group practice relationship. The bottom line question : Are HMOs the most effective group practice vehicle for delivering managed care? |
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