关于转型期消费特点的几点思考

市场经济的建立带来了社会结构与管理体制的转换，消费领域也相应发生了变化。本文试图以传统体制下的消费模式为参照，并通过对转型期各种消费现象的分析，总结出当前中国消费的市场化、层次化和非理性化的特点。把握这些特点，对于推动我国企业确定合理的市场定位．促进我国居民提高消费能力都有着重要的借鉴作用。

Thoughts on the Consumption Features of Transitional Peried

The establishment of market-oriented economy has brought with it the transformation of social structure and management system and correspondingly changes in the field of consumption.Efforts are made in the present article to summarize the features of market orientation, different consumption levels and irrationalization of current Chinese consumption with reference to the consumption pattern of traditional economy and through an alysis of varied consumption phenomena during the transitional period. A grasp of these features will help, in a large measure,Chine's enterprises to position themselves properly in the market and Chinese consumers to increase their purchasing power.