| 广告英语翻译中的修辞运用及美感功效 |
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| 引用本文： | 张玥.广告英语翻译中的修辞运用及美感功效[J].山西农业大学学报(社会科学版),2006,5(4):399-400. |
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| 作者姓名： | 张玥 |
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| 作者单位： | 山西大学,外语学院,山西,太原,030006 |
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| 摘 要： | 广告英语因其特殊的语言与功能常给翻译工作者带来一定的难度。翻译工作者在翻译广告英语时在遵循“信”,“达”,“雅”的基础上,可适当的运用不同的修辞进行翻译以取得意想不到的美感功效。
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| 关 键 词： | 广告英语 修辞的运用 美感功效 |
| 文章编号： | 1671-816X(2006)04-0399-02 |
| 修稿时间： | 2006年5月26日 |
The Use of Rhetoric and Aesthetical Effect in Translating English Advertising Slogans |
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| ZHANG Yue.The Use of Rhetoric and Aesthetical Effect in Translating English Advertising Slogans[J].Journal of Shanxi Agricultural University:Social Science Edition,2006,5(4):399-400. |
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| Authors: | ZHANG Yue |
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| Abstract: | Because of their special language and functions,English advertising slogans often pose certain difficulty for translators.While in translating,guided by the principle of Honesty,Fluency and Elegancy,translators can at the same time try to employ different ways of rhetoric to achieve unexpected aesthetical effect. |
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| Keywords: | English advertising slogans The use of rhetoric Aesthetical effect |
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