| 足球观众满意度及测评模型的研究 |
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| 引用本文： | 张昕,康键,吴育华.足球观众满意度及测评模型的研究[J].西安电子科技大学学报(社会科学版),2006,16(4):37-41. |
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| 作者姓名： | 张昕 康键 吴育华 |
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| 作者单位： | 天津大学,管理学院,天津,300072 |
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| 摘 要： | 本文在顾客满意度的基础上提出了足球观众满意度的概念,并从主要层次和附属层次两个方面对影响足球观众满意度的因素进行了分析。根据传统顾客满意度测评模型,构建了足球观众满意度的测评模型,并对相应的测评指标进行细化,最后本文提出了提高足球观众满意度水平的几项措施。
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| 关 键 词： | 顾客满意度 足球观众满意度 观众期望 观众感知质量 感知价值 |
| 文章编号： | 1008-472X(2006)04-0037-05 |
| 修稿时间： | 2006年3月5日 |
Study on the model and measurement of football spectator satisfaction |
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| ZHANG Xin,KANG Jian,WU Yu-hua.Study on the model and measurement of football spectator satisfaction[J].Journal of Xidian University (Social Sciences Edition),2006,16(4):37-41. |
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| Authors: | ZHANG Xin KANG Jian WU Yu-hua |
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| Abstract: | This paper defines the concept of football spectator satisfaction according to the conventional customer satisfaction,and analyzes the influencing factors of satisfaction from the main and attached aspects.Based on the traditional customer satisfaction index,the football spectator satisfaction model and measurement are developed,and the observational variables related to the model are subdivided.Finally,several suggestions are proposed for improving the football spectator satisfaction. |
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| Keywords: | Customer Satisfaction Football spectator satisfaction Spectator expectation Spectator perceived quality Perceived value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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