| 生源竞争与高校招生宣传工作原则及策略研究 |
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| 引用本文： | 桑冬平,姚丰华.生源竞争与高校招生宣传工作原则及策略研究[J].安徽农业大学学报(社会科学版),2003,12(4):108-110. |
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| 作者姓名： | 桑冬平 姚丰华 |
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| 作者单位： | 扬州大学,畜牧兽医学院,江苏,扬州,225009 |
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| 摘 要： | 社会对高等教育期望值的提高、高等教育格局的悄然改变、高等教育规模的稳步扩大，必然会引起激烈的生源竞争。生源质量直接关系着学校的生存、前途和命运。加强招生宣传工作已为许多高校所重视。只有遵循若干原则和规则，合理运用各种策略，招生宣传工作才能有序有效。
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| 关 键 词： | 生源竞争 高等教育 招生宣传 工作原则 教育改革 |
| 文章编号： | 1009-2463(2003)04-0108-03 |
| 修稿时间： | 2003年3月9日 |
Strategies and Principles of Competition for Student Resources and Enrollment Publicity |
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| SANG Dong - ping and YAO Feng - hua.Strategies and Principles of Competition for Student Resources and Enrollment Publicity[J].Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition),2003,12(4):108-110. |
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| Authors: | SANG Dong - ping and YAO Feng - hua |
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| Institution: | College of Animal Husbandry and Veterinary Science, Yangzhou University;College of Animal Husbandry and Veterinary Science, Yangzhou University |
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| Abstract: | I ncreasing expecting value of society to advanced education and its changing format and incre-ansing scale could inevitably cause a strong competition for resources o f students.The quality of student resources would directly affect university' s survival and future.Therefore,publicity for enrollment has been accentuated in many niversities.Strictly obeying to certain rules and prin-ciples,and proper application of va rious strategies could guarantee an effective,orderly publici-ty for enrollment. |
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| Keywords: | enrollment publicity competition f or student resources strategy app lication of media |
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