| 区域文化传播的核心竞争力分析 |
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| 引用本文： | 郑微波,郑敬东.区域文化传播的核心竞争力分析[J].新疆社会科学,2007(1):89-93. |
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| 作者姓名： | 郑微波 郑敬东 |
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| 作者单位： | 西南政法大学新闻传播学院，重庆工商大学文学与新闻学院 |
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| 摘 要： | 文章首次尝试将经济学的核心竞争力理论运用到区域文化传播范畴内进行研究。文章分析了区域文化传播核心竞争力的形成,重点区分了区域文化传播的核心竞争力的几个特征,并对如何通过核心竞争力实现文化的有效传播提出了几点探索性的建议。
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| 关 键 词： | 区域文化传播 核心竞争力 竞争优势 整合 |
| 文章编号： | 1009-5330(2007)01-0089-05 |
Analysis of Core Competence of Regional Cultural Transmission |
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| Zheng Weibo,Zheng Jingdong.Analysis of Core Competence of Regional Cultural Transmission[J].Social Sciences in Xinjiang,2007(1):89-93. |
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| Authors: | Zheng Weibo Zheng Jingdong |
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| Abstract: | The article tries to utilize core competence theory in the category of regional cultural transmission for the first time.It analyzes the formation of core competence in regional cultural transmission with much attention to its characteristics and presents several exploratory suggestions on how to accomplish effective cultural transmission through core competence. |
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| Keywords: | regional cultural transmission core competence competitive advantage conformity |
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