| 非对称信息下网络广告价格均衡分布研究 |
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| 引用本文： | 陈跃刚,甘筱青.非对称信息下网络广告价格均衡分布研究[J].南昌大学学报(人文社会科学版),2006,37(2):33-37. |
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| 作者姓名： | 陈跃刚 甘筱青 |
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| 作者单位： | 南昌大学,经济与管理学院,江西,南昌,330047;南昌大学,经济与管理学院,江西,南昌,330047 |
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| 摘 要： | 网络广告正以迅雷不及掩耳的姿态席卷全球,成为当今最为热门的广告宣传形式。网络广告的传播形式尽管不一,但都是向消费者传递产品信息,消除厂商与消费者之间的信息不对称。网络广告价格和产品销售价格的均衡分析能为企业进行网络广告投资和从事电子商务等商业活动提供理论依据。
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| 关 键 词： | 非对称信息 网络广告价格 同质产品 |
| 文章编号： | 1006-0448(2006)02-0033-05 |
| 修稿时间： | 2005年11月10 |
Equilibrium Distribution of Internet Advertising Price in Asymmetric Information |
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| CHEN Yue-gang,GAN Xiao-qing.Equilibrium Distribution of Internet Advertising Price in Asymmetric Information[J].Journal of Nanchang University(Humanities and Social Sciences),2006,37(2):33-37. |
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| Authors: | CHEN Yue-gang GAN Xiao-qing |
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| Abstract: | Internet advertising,which is of various communicative forms,has been a popular promotion form as most people in the world accept it,and it eliminates the asymmetric information between sellers and buyers through communicating information about product to buyers.Equilibrium distribution of internet advertising and product sales prices can help companies to operate the business activities such as internet advertising investment and electronic business. |
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| Keywords: | asymmetric information price equilibrium distribution internet advertising price homogeneous product |
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