| 我国边疆问题对外传播的观念转型与模式创新 |
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| 引用本文： | 王赟,刘晓程.我国边疆问题对外传播的观念转型与模式创新[J].南京工程学院学报(社会科学版),2014,14(3):44-47. |
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| 作者姓名： | 王赟 刘晓程 |
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| 作者单位： | 1. 甘肃农业大学人文学院,甘肃 兰州,730070
2. 兰州大学新闻与传播学院,甘肃 兰州,730000 |
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| 基金项目： | 国家社科基金青年项目，甘肃农业大学盛彤笙科技创新基金资助项目 |
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| 摘 要： | 我国边疆问题对外传播的传统模式是建立在国家一体化基础上的"由中向外"的单向型宣传模式,这个模式已经不能适应边疆问题对外传播的现实需要。在对经典传播观念理论与传播模式梳理研究的基础上提出了一个"国家主导与地方主体"相结合的"地中华外"的边疆问题对外传播路径,并且提炼了一个边疆问题对外传播的传播扩散模型。
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| 关 键 词： | 边疆问题 对外传播 传播观 传播模式 |
External Communication Model of China's borderland |
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| WANG Yun,LIU Xiao-cheng.External Communication Model of China's borderland[J].Journal of Nanjing Institute of Technology:Social Science Edition,2014,14(3):44-47. |
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| Authors: | WANG Yun LIU Xiao-cheng |
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| Institution: | WANG Yun, LIU Xiao-cheng (1. College of Humanities, Gansu Agriculture University, Lanzhou 730070, China; 2. School of Journalism and Communication, Lanzhou University, Lanzhou 730000, CHina) |
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| Abstract: | China＇s boundary problems are publicized abroad in a traditional mode based on national integration, that is, from domestic to abroad. However, this mode is unable to meet the realistic needs of the new situation. Based on the overview of classic communication theories and modes, this paper proposes an integrated approach, that is, directed by the state and carried out by ＂local media-central China media-Chinese media-foreign languages media＂ model. Further, an extensive model for com- municating boundary issues abroad is summed up. |
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| Keywords: | boundary problem publicizing abroad communication mode |
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