| 文化差异与跨文化广告传播 |
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| 引用本文： | 阳林.文化差异与跨文化广告传播[J].武汉科技大学学报(社会科学版),2001,3(2):32-34. |
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| 作者姓名： | 阳林 |
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| 作者单位： | 武汉科技大学管理学院, |
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| 摘 要： | 随着经济全球化的迅速发展,文化差异已经成为企业生存与发展的一个难题.本文在研究中西方文化差异及其对跨文化广告传播影响的基础上,提出了消除文化差异的途径即发展有效的跨文化广告沟通的方式与技巧.
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| 关 键 词： | 文化 文化差异 跨文化广告传播 |
| 文章编号： | 1009-3699(2001)02-0032-03 |
| 修稿时间： | 2000年12月1日 |
Cultural Differences and Cross-culture Advertising |
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| YANG Lin.Cultural Differences and Cross-culture Advertising[J].Journal of Wuhan University of Science and Technology(Social Science Edition),2001,3(2):32-34. |
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| Authors: | YANG Lin |
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| Abstract: | With the rapid growth of economic globalization, cultural differences have grown to be a difficult problem for the survival and development of enterprises. This paper, based on the study of differences between oriental and occidental cultures and their influences on cross-culture advertising, has put forward the ways for dispelling differ- ences,which means developing effective ways or skills for cross-culture advertising propagation. |
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| Keywords: | culture culture differences cross-culture advertising propagation |
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