| 羊绒市场分析与中国羊绒产业发展战略 |
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| 引用本文： | 张立中,贾玉山.羊绒市场分析与中国羊绒产业发展战略[J].北京工商大学学报(社会科学版),2009,24(6):117-121. |
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| 作者姓名： | 张立中 贾玉山 |
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| 作者单位： | 内蒙古农业大学,生态环境学院,内蒙古,呼和浩特,010018;北京物资学院,商学院,北京,101149;内蒙古农业大学,生态环境学院,内蒙古,呼和浩特,010018 |
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| 基金项目： | "十一五"国家科技支撑计划项目(2006BAD16B10)"草原畜牧业与生态建设协调发展综合技术集成研究"的阶段性成果 |
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| 摘 要： | 中国山羊绒及制品的出口量占世界总出口量的75%,对世界山羊绒及制品的供求产生决定性影响。然而,我国羊绒加工企业在国际羊绒市场上缺乏定价权。为此,本文阐述了我国羊绒供给情况,剖析了羊绒及制品的国内外市场特征及需求趋势,提出了中国羊绒产业发展应采取名牌战略、紧缩战略、一体化战略、可持续发展战略和国际化战略。
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| 关 键 词： | 羊绒 市场开发 |
| 收稿时间： | 2008/9/15 0:00:00 |
Analysis of Cashmere Market and Developmental Strategies for China's Cashmere Industry |
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| Zhang Li-zhong,& Jia Yu-shan.Analysis of Cashmere Market and Developmental Strategies for China's Cashmere Industry[J].Journal of Beijing Technology and Business University:Social Science,2009,24(6):117-121. |
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| Authors: | Zhang Li-zhong & Jia Yu-shan |
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| Institution: | Zhang Li-zhong1,2 & Jia Yu-shan1(1.College of Ecology , Environmental Science,Inner Mongolia Agricultural University,Hohhot,Inner Mongolia 010018,China,2.Business School,Beijing Wuzi University,Beijing 101149,China) |
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| Abstract: | Exports of cashmere and related products in China account for 75% of the world's total export volume,which has a decisive impact on the world's supply and demand of cashmere and related products.However,China's cashmere processing enterprises are lack of pricing power in the international wool market.Therefore,this paper elaborates on China's cashmere supply,analyzes the features of domestic and international markets,and reveals the demand trends of cashmere and related products.It proposes that China's cas... |
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| Keywords: | cashmere market development |
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