论加入WTO后西部旅游业发展战略

加入WTO以后 ,西部旅游业发展出现外部环境改善、行业整体素质提高、旅游市场扩大的机遇 ;也面临吸引外资能力有限、旅游企业所受冲击较大、观念落后、人才匮乏等挑战。加入WTO后西部旅游发展应采取政府主导战略 ,产权多元化和经营集团化的企业战略 ,全球化的市场战略 ,差异化的产品战略 ,多元化的资金战略和人性化的人才战略

On the Strategies of Tourism Development in West China after Entry into the WTO

After entry into the WTO, there will be both many opportunities and challenges for the development of tourism in West China, such as the expansion of tourist market, the improvement of external environment, inferiority in attracting foreign investment, negative impact upon domestic business, backwardness in ideas and lack of qualified personnel and etc. To get hold of the opportunities and meet the challenges, the government in West China should play a leading role in the development of tourism, and the business must become manifold in property rights, form big business groups, establish global idea in marketing and designing tourist products, seek various channels in accumulating funds, and accept humanistic ideas in managing human resources.