论西部城市在西部大开发中的形象定位

西部城市实施形象定位战略、追求个性化发展 ,是全球化发展的客观要求 ,也是西部城市自身改变其形象单一、形象落伍局面的客观要求。准确的形象定位 ,对西部城市的发展具有重要的现实意义。西部城市在进行形象定位时 ,应当把握好全局性、整合性、系统性、前瞻性、跨越性、协同性、稳定性和连贯性等基本原则

The Implementation of Identity-Orientation Stra tegies in Western Cities in the Process of Western Development in China

The implementation of strategies of identity\|orientation in the western cities of China, is not only to meet the demand of globalization but to change their backward images. It is of significance to carry out the strategies of identity\|orientation in the process of western cities' development, which have to accord with the following fundamental Principles: globality, conformality, systematicality, transferability, uniformality, predictability, stability, and continuality.