隐性采访与新闻职业道德--兼谈媒体的公信力问题

隐性采访与显性采访相比较,在一些特殊的报道领域具有优势,近年成为媒体比较喜欢采用的采访手段,但不应该成为媒体哗众取宠和提高收视率的手段。隐性采访的隐瞒身份和采访意图的做法,使人们越来越多地从法律和道德伦理角度质疑它的合理性。本文从隐性采访涉及的新闻职业道德问题入手,探讨了新闻记者在隐性采访中的道德自律问题,并且关注隐性采访对媒体公信力的负面影响。

Covert interview and profssional morality of press--Also about public- convincing power

In recent years,covert interviewis preferred by some media for its advantage in some special reporting field com-pared to overt interview.However,we should be fully aware that covert interviewis a kind of trick played only when we haveto.It can meanto obtaintruthrather thanthe way media attract audience attention andraise their watchingrate.The rationalityof covert interviewis suspected fromthe aspect of bothlawand morality over and over again because it usually keeps back thereporter and reporting purpose.This paper startsfromthe professional morality of the pressinvolvedin covert interview;exploresthe moral self-discipline of news reporter,and pays close attention toits negativeinfluence on the public-convincing power ofmedia.Key words :covert interview;professional morality of the press;public-convincing power of media