价值哲学视野中的消费者心理与广告制作

从价值哲学的角度来分析,消费者和广告双方形成了价值关系,这种价值关系相互作用的结果就形成了消费价值,并且对双方产生重要的影响,正确认识和利用其中的内涵将给市场经济中的主客体以借鉴作用。广告制作要遵循消费者消费的基本心理过程,根据消费者心理也表现出三种广告诉求方式,而且广告的创新也影响着广告的效果。价值活动的过程渗透在这种相互关系中,也给了我们在分析现实问题以价值哲学的角度和现实的启示。

The Explaining of Philosophy of Value in Customer's Psychologies and Ads's Design

Analyzing from the Philosophy of Value,there is a value relationship between the customer and the Ads.The value relationship will be influential on the customer and the Ads and form the consuming value eventually.To know the value relationship well will be useful reference for the object and subject in the market economy.The Ads's design must abide by the customer's psychology,there are three ways to represent the ads.And the innovation of the ads has a large effect on the purpose of the ads.The process of the value activities also exist in the Ads' design.In view of the value activities,we can analyze the interaction between the customer's psychology and Ads' design.