| 启示：《英雄》及其文本 |
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| 引用本文： | 高明晨.启示：《英雄》及其文本[J].延边大学学报,2003,36(4):95-97. |
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| 作者姓名： | 高明晨 |
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| 作者单位： | 吉林大学文学院 吉林长春130012 |
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| 摘 要： | 《英雄》及其文本给人们的启示可归为两点:一是在运营创意方面实现了有效的资金运转,开发了更具回收潜力的海外市场,以主流片提高了上座率并注重世界性标准;二是在文本翻新拓展方面,实现了技术性与人文性、思想性与娱乐性、立意与叙事、形式与内容等方面的统一。
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| 关 键 词： | 《英雄》 文本 全球化 运营创意 文化自觉 |
| 文章编号： | 1009-3311(2003)04-0095-03 |
| 修稿时间： | 2003年4月24日 |
Inspiration from the Movie "Hero" and the Text |
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| Abstract: | The inspiration from the movie "Hero" and the text could be generalized into two aspects: first, in terms of operating,since the movie attached importance to the world standards, effective capital turnover has been made; overseas market with more return potential has been developed; and the audience attendance has been increased; second, in terms of text innovation, the movie achieved the unification of technicality and humanity, ideological content and entertainment, approach and narration, form and content. |
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| Keywords: | movie "Hero" text globalization operating innovation cultural self-knowledge |
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