| 接受美学与品牌塑造 |
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| 引用本文： | 钱朝阳. 接受美学与品牌塑造[J]. 上海大学学报(社会科学版), 2002, 9(5): 66-70 |
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| 作者姓名： | 钱朝阳 |
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| 作者单位： | 上海大学广告学系,上海,200072 |
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| 摘 要： | 西方接受美学理论的内涵是“读者决定一切”,外国品牌的塑造真谛是“以消费者为中心”,两者的理论观点异曲同工,他们都启迪、受益于马克思主义、毛泽东思想。21世纪的中国企业应以中国人自己的先进思想,探索中国品牌原理,让中国的品牌健康生长、迅速发展。
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| 关 键 词： | 接受美学 作品 读者 品牌塑造 品牌 消费者 |
| 文章编号： | 1007-6522(2002)05-0066-05 |
| 修稿时间： | 2002-05-08 |
Accepting Aesthetics and Famous-Brand Remolding |
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| QIAN Zhao-yang. Accepting Aesthetics and Famous-Brand Remolding[J]. Journal of Shanghai University(Social Science Edition), 2002, 9(5): 66-70 |
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| Authors: | QIAN Zhao-yang |
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| Abstract: | The connotation of modern accepting aesthetics is "Readers decide everything". The essence of remolding a famous -brand for a foreign entrepreneur is "Everything is designed to be consumers - oriented". These two doctrines are quite similar. In the new century, china' s entrepreneurs should explore the principle for creating our own famous - brand products. |
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| Keywords: | accepting aesthetics works reader famous - brand remolding brand product consumer |
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