| 营销策划的三个层次 |
| |
| 引用本文： | 詹志方,王辉.营销策划的三个层次[J].长沙理工大学学报(社会科学版),2007,22(4):9-11. |
| |
| 作者姓名： | 詹志方 王辉 |
| |
| 作者单位： | 江西师范大学,商学院,江西,南昌,330022 |
| |
| 基金项目： | 江西师范大学博士基金资助项目“市场营销本土化研究”研究成果之一(项目编号:2017) |
| |
| 摘 要： | 针对我国营销策划面临的问题,提出了分层次看待营销策划的思路。论文认为营销策划适合分为三个层次:营销之道的策划、营销之法的策划和销售之术的策划,并对这样分层的作用做了阐释。
|
| 关 键 词： | 营销策划 营销之道 营销之法 销售之术 |
| 文章编号： | 1672-934X(2007)04-0009-03 |
| 修稿时间： | 2007年11月17 |
On the Three Hierarchies of Marketing Planning |
| |
| ZHAN Zhi-fang,WANG Hui.On the Three Hierarchies of Marketing Planning[J].Journal of Changsha University of Science & Technology,2007,22(4):9-11. |
| |
| Authors: | ZHAN Zhi-fang WANG Hui |
| |
| Abstract: | Aiming at resolving the marketing planning problems in China,this article proposes the Analytic Hierarchy Process.The present article suggests that marketing planning constitutes three hierarchies: the planning of principles,the planning of channels and the planning of techniques.In addition,the effect of analytic hierarchy process on the study of marketing is elaborated. |
| |
| Keywords: | Marketing Planning The planning of priociples The planning of channels The planning of techniques |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
