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舟山群岛的海洋文化与旅游开发
引用本文:陈展之.舟山群岛的海洋文化与旅游开发[J].浙江师范大学学报(社会科学版),2009,34(3):78-82.
作者姓名:陈展之
作者单位:辽宁师范大学,城市与环境学院,辽宁,大连,116029
摘    要:舟山是我国惟一一个由群岛组成的海岛地级市,发展舟山群岛的海洋文化旅游,对丰富舟山群岛的旅游内容,提升旅游文化品位,突出海岛民俗文化特色与发展海洋旅游业有着重要意义。文章针对目前舟山海洋文化旅游的开发状况,通过运用SWOT模式的分析,阐述了舟山海洋文化旅游的开发价值,并提出了可持续发展的对策和建议。

关 键 词:海洋旅游资源  海洋文化  旅游开发  舟山群岛

The Marine Culture and Tourism Development in Zhoushan Islands
CHEN Zhan-zhi.The Marine Culture and Tourism Development in Zhoushan Islands[J].Journal of Zhejiang Normal University:Social Sciences,2009,34(3):78-82.
Authors:CHEN Zhan-zhi
Institution:CHEN Zhan-zhi (College of Urban and Environmental Sciences, Liaoning Normal University, Dalian 116029, China)
Abstract:Zhoushan is the only prefecture-level city composed of many islands. The development of marine culture and tourism in Zhoushan Islands has a great influence on enriching the content of its tourism, enhancing the quality of its tourist culture, highlighting its features of folk culture, and developing its marine tourism. In view of the current situation of Zhoushan' s marine tourism and cultural development, this paper applies the SWOT model and analyzes the value of Zhoushan' s marine tourism and cultural development, and provides some suggestions for its sustainable development.
Keywords:marine tourism resources  marine culture  tourist development  Zhoushan Islands
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