首页 | 本学科首页   官方微博 | 高级检索  
     检索      


On tie breaking in competitive location under binary customer behavior
Institution:1. Department of Statistics and Operations Research, University of Murcia, Campus de Espinardo, 30100-Espinardo, Murcia, Spain;2. Department of Business Administration, Law and Social Sciences, San Antonio Catholic University, Campus de los Jerónimos, 30107-Guadalupe, Murcia, Spain;1. Fukuda Metal Foil & Powder Co. Ltd. 20, Nakatomi-cho, Nishinoyama, Yamashina-ku, Kyoto 607-8305, Japan;2. Department of Materials Science and Engineering, Faculty of Engineering, University of Fukui, 3-9-1 Bunkyo, Fukui 910-8507, Japan;3. Headquarters for Innovative Society-Academia Cooperation, University of Fukui, 3-9-1 Bunkyo, Fukui 910-8507, Japan;1. State Key Laboratory of Powder Metallurgy, Central South University, Changsha 410083, China;2. School of Materials Science and Engineering, Hefei University of Technology, Hefei 230027, China;3. Yuanmeng Precision Technology (Shenzhen) Institute, Shenzhen 518055, China;1. ISISE, Department of Civil Engineering, University of Minho, Azurém, P-4800-058 Guimarães, Portugal;2. NESD, Department of Structures, National Laboratory of Civil Engineering, P-1700-066 Lisboa, Portugal;1. State Key Laboratory of Manufacturing Systems Engineering, School of Mechanical Engineering, Xi’an Jiaotong University, Xi’an 710049, China;2. Collaborative Innovation Center for Advanced Aero-Engine, XueYuan Road No. 37, HaiDian District, Beijing 100191, China;1. Dpto. de Organización Industrial y Gestión de Empresas I, Universidad de Sevilla, Spain;2. Dpto. de Economía, Métodos Cuantitativos e Historia Económica, Universidad Pablo de Olavide, Ctra. de Utrera Km.1, 41013 Sevilla, Spain;3. Dpto. de Economía Aplicada III, Universidad de Sevilla, Spain
Abstract:Ties in customer facility choice may occur when the customer selects the facility with maximum utility to be served. In the location literature ties in maximum utility are broken by assigning a fixed proportion of the customer demand to the facilities with maximum utility which are owned by the entering firm. This tie breaking rule does not take into account the number of tied facilities of both the entering firm and its competitors. In this paper we introduce a more realistic tie breaking rule which assigns a variable proportion of customer demand to the entering firm depending on the number of tied facilities. We present a general framework in which optimal locations for the old and the new tie breaking rules can be obtained through Integer Linear Programming formulations of the corresponding location models. The optimal locations are obtained for the old tie breaking rule for different values of the fixed proportion and a comparison with the results obtained for the new tie breaking rule is drawn with data of Spanish municipalities in a variety of scenarios. Finally, some conclusions are presented.
Keywords:Competitive location  Customer behavior  Tie breaking
本文献已被 ScienceDirect 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号